Make your agency
the obvious choice

The old agency model has shifted

Today’s clients don’t want generalist agencies, endless lists of services, and the usual claims and clichés. It’s no longer how they think and buy, so they head elsewhere and your sales suffer.

You need to build what clients want

Modern clients want you to know their world. They want specialist skills and systems that solve their specific problems. And they want a story that speaks about their ambitions, not just yours.

So you’re seen as
the obvious choice

We focus your positioning, build buyable offers, and craft messaging that matters to your target clients. This makes sales simpler and growth easier, even as the market moves.

Pulse
workshop

A focused audit that scores your agency’s positioning, offering and messaging. Then a 60-min consultation to review the scores and explore fresh ideas around how to strengthen your strategy, messaging and marketing.

  • Audit and analysis

  • Pulse scorecard

  • 60-min strategic workshop

  • Insights, ideas and recommendations

  • Summary pdf

SEE HOW IT WORKS

Pinpoint
sales page

A four-week program to get a new positioning and offer live in the market. We build and test an MVP landing page around one ICP, framing your offer as the solution, and building named IP. Then we give you the assets to launch it live.

  • 4-weeks from workshop to launch

  • One ICP and core problem

  • One core solution offer

  • Named IP and details

  • Landing page messaging

  • Optional design and build

  • Pre-launch validation

  • Launch campaign assets

SEE HOW IT WORKS

The Full Program

An end-to-end repositioning covering research, positioning, offering, messaging and marketing. Ideal for rebuilding your agency’s strategy, story and sales tools from the ground up for a lasting competitive advantage.

  • 3-4 month personalised program

  • Discovery research and interviews

  • Full positioning and niche strategy

  • Defined ICP and market category

  • IP-led offer and pricing model

  • Messaging and website copy

  • Sales or pitch deck copy

  • Brand language guide

  • Launch and marketing plan

  • Marketing asset creation

  • Optional marketing support

SEE HOW IT WORKS

Get more than just another dull deck

Clarity

Feel clear and focused because you’ve built what your target clients actually want to buy.

Confidence

Align everyone around your agency’s new offering so they’re primed to promote it.

Consistency

Get a Treacle trained ChatGPT to write consistently in your voice about your offer.

Working with all shapes and sizes of agency

Making each one the obvious choice

ARDENT

We helped Small Films evolve from a generalist video agency into ARDENT, the creative partner for the education sector. By focusing solely on learning brands, EdTech and institutions, they built deep category expertise and credibility. Turning away broad commercial work gave them a clear target client, three core programs to offer, and a story about improving future lives of learning.

JORDAN

We repositioned Jordan Design from a broad design and production studio to specialists in global travel retail. By focusing on GTR brands and operators, they own a niche few agencies understand. This shift clarifies their value, refines their client list, and gives them authority in a sector where experience and precision matter most.

THIN REEL

We repositioned ThinReel from a generalist video agency to specialists in partnering with other creative and advertising agencies. By focusing on supporting agencies through PitchIn™ as well as production, they’ve built a more defined niche, stronger relationships and a trusted reputation as the behind-the-scenes partner that helps agencies win and deliver great work.

BRANDME

We helped BrandMe narrow their expert focus to F&B brand portfolios. We developed Portfolio Perspective™ - a proprietary framework that helps brand owners see, structure and grow their portfolios strategically. Specialising and productising has given BrandMe a stronger point of difference with refreshed messaging that moves target clients.

So our clients can achieve big things

Global awards

Campaign Global Agency of the Year
D&AD pencil award for branding
Campaign Agency of the Year
National Tech Awards
Prolific North Awards

Greater growth

$1m to $6m revenue lift
18% growth since relaunch
26% increase in average project value
40% increase in sales-qualified leads
Acquisition with high value exit

Glamorous work

Premier League
Asics
Samsung
New Balance
Peugeot

  • "It's been transformational. Like being given a spade to dig up the diamond in the rough we knew we had"

    Marcus @ Deviceful

  • “OMG we love it! Hairs on the back of the neck stuff!

    Fiona Brady @ Bright & Bold

  • “You absolute little sex pot – I love it, I love loads about it. I could kiss you. Thank you.”

    Evey @ Outbrand

  • "We needed cut-through from the pack and not a generic ‘agency’ positioning."

    James Hilton @ M&C Saatchi Performance

  • "This is the first time we've actually enjoyed reviewing something. Kudos to you. Really strong stuff."

    Lee Richards @ Ecstasy of Gold

A small, strategic and specialist team

Yep, we’ve earned the battle scars, learned the best strategies, and even won some industry awards along the way.

So if you want the inside view on how to become the obvious choice, here are some past and upcoming talks.

Ready to make your agency the obvious choice?