Pinpoint
sales page
Launch a strategic sales offer that’s targeted, tangible and tested
For when you need market momentum
Pinpoint is a 4-week program to focus your agency’s positioning, build a buyable offer, then launch with a client-winning landing page.
This means you can get to market faster to learn what works while opening up sales conversations.
Week #1 - Positioning
Define one target ICP and problem
We run a Pinpoint positioning workshop to define one specific target client and core problem to solve. Then we analyse competitors to compare alternatives and make sure the market’s viable.
2-hour positioning workshop
1 x Target client type
1 x Core client problem
1 x Competitor analysis
1 x Market analysis
1 x Positioning summary
Week #2 - Offering
Create a sales offer as the solution
We run a Pinpoint offering workshop to create and name your new offer. We map out how the offer works, what clients get, and why they need it now as the best solution to their problem.
2-hour offering workshop
1 x Product or program
1 x IP development
1 x Offer content
3 x Offer naming options
1 x Offer summary
Week #3 - Creating
Write and refine a new landing page
We write and wireframe your Pinpoint landing page to win prospects with your new offer. You gather feedback on it with clients, leads or peers, then we refine the page to reflect this research.
1 x Full page copy
3 x Headline options
1 x Clear CTA
1 x Lo-fi copy wireframe
1 x Feedback survey
1 x Round of amends
Week #4 - Launching
Launch a client- winning campaign
We deliver the core campaign assets you need to get your Pinpoint page in front of prospects to start generating leads and conversations. Then we check in after a few months to measure progress.
1 x Launch email
5 x LinkedIn posts
1 x 300-word article
1 x Cold outreach template
1 x Recommendations doc.
1 x Progress check-in
Why Pinpoint
Too many positioning projects stall on decisions, designs and development. You end up launching months later when the market’s already moved on.
Targeted
Strip away the distractions and sell what you do best, without messy services or scope creep.
Tangible
Get a live landing page and launch assets, not just another dull deck that never sees daylight.
Tested
Test the market reaction with real prospects to learn what works and avoid expensive mistakes.
The Pinpoint
program
4 week program from workshop to launch
Targeted ICP and problem positioning
Buyable offer with your IP solution
Lo-fi landing page wireframe
Client-focused copy primed to convert
Launch campaign assets to go live
Working with all shapes and sizes of agency
Making each one the obvious choice
We helped Small Films evolve from a generalist video agency into ARDENT, the creative partner for the education sector. By focusing solely on learning brands, EdTech and institutions, they built deep category expertise and credibility. Turning away broad commercial work gave them a clear target client, three core programs to offer, and a story about improving future lives of learning.
We repositioned Jordan Design from a broad design and production studio to specialists in global travel retail. By focusing on GTR brands and operators, they own a niche few agencies understand. This shift clarifies their value, refines their client list, and gives them authority in a sector where experience and precision matter most.
We repositioned ThinReel from a generalist video agency to specialists in partnering with other creative and advertising agencies. By focusing on supporting agencies through PitchIn™ as well as production, they’ve built a more defined niche, stronger relationships and a trusted reputation as the behind-the-scenes partner that helps agencies win and deliver great work.
We helped BrandMe narrow their expert focus to F&B brand portfolios. We developed Portfolio Perspective™ - a proprietary framework that helps brand owners see, structure and grow their portfolios strategically. Specialising and productising has given BrandMe a stronger point of difference with refreshed messaging that moves target clients.
FAQs
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It’s a fast, focused way to test a new positioning and offer in-market. Instead of endless decks and theory, you leave with a validated idea, live landing page and launch campaign assets.
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Agencies and consultancies who want to validate a new proposition, product or niche before fully repositioning or rebranding. Ideal if you’re sitting on an idea but not sure if it’ll actually work.
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Pinpoint is lean and time-bound. We focus on one client, one offer, one landing page, and one launch campaign. It’s designed to move quickly, validate demand and build momentum, not rebuild your entire agency.
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A complete go-to-market kit: your live landing page, client-focused messaging, launch campaign content and a clear route to winning clients. Either use as a campaign or test as your new agency positioning.
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You can run your landing page as a new-business campaign to see what works with clients. And if you think it’s a winner, you can use it as your agency’s overall positioning - knowing it’s validated by the market.
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Nope, only call recordings will be AI. Everything else is guided, written and designed by real people with years of expertise in agency positioning, offering and messaging.
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We’ll work with your designers and developers to make sure the Pinpoint page has the right structure and styling. If you want us to handle it, we can for an additional fee.
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The main metric to measure is page conversions; people taking the action we’ve outlined for them. Once they’ve enquired or completed a form, it’s down to you to qualify and convert them into deals.
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Every campaign is a chance to learn what works and what doesn’t. Even if Pinpoint doesn’t generate leads or sales, you’ve discovered a dead-end to avoid - saving you endless months and an expensive waste of money.
