You're done being the wildcard on the pitch list, or the most 'affordable' proposal. Because you've got the pedigree to win huge projects, but you're not showing it properly.
Your brand's messy on the inside, mediocre on the outside. Everyone's confused about who you are and what you stand for. And this makes it harder to land the kind of clients you deserve.
This is sharpening the axe for your agency's growth. You'll leave with everything you need to rally your team, strengthen your reputation, and increase your revenue.