Make your agency
the obvious choice
The old agency model has shifted
Today’s clients don’t want generalist agencies, endless lists of services, and the usual claims and clichés. It’s no longer how they think and buy, so they head elsewhere and your sales suffer.
You need to build what clients want
Modern clients want you to know their world. They want specialist skills and systems that solve their specific problems. And they want a story that speaks about their ambitions, not just yours.
So you’re seen as
the obvious choice
We focus your positioning, build buyable offers, and craft messaging that matters to your target clients. This makes sales simpler and growth easier, even as the market moves.
Positioning
2-4 hour positioning workshop
Positioning one-pager including;
Category: the space you compete in
Client: exactly who to focus on
Context: their specific problems
Difference: your unique solution
Proof: your credibility and evidence
You can’t speak to everyone and expect it to resonate. We help you specialise around one client type with a core proposition that solves their specific problems. Then you can build compound expertise in their world.
Offering
2-4 hour offering workshop
Offer overview deck including:
Products, packages and programs
Process mapping with delivery IP
Core deliverables and outcomes
Naming and trademarking
Offer sales and marketing guidance
Today’s clients want easier ways to access your expertise, not an endless menu of services. We help you build buyable IP around products, programs and processes. Then you can sell the way clients actually buy today.
Messaging
2-4 hour messaging workshop
Value proposition and hero headline
Home page narrative around clients
About page to build credibility
Offer page to make selling simpler
Brand voice and writing guide
Trained ChatGPT to write assets
Your words need to speak directly to your target client’s heads and hearts. We craft your website’s core pages to tell and sell with style. Then we use AI to arm you with all the written sales and marketing assets you need.
Get more than just another dull deck
Clarity
Feel clear and focused because you’ve built what your target clients actually want to buy.
Confidence
Align everyone around your agency’s new offering so they’re primed to promote it.
Consistency
Get a Treacle trained ChatGPT to write consistently in your voice about your offer.
Working with all shapes and sizes of agency
Making each one the obvious choice
We helped Small Films evolve from a generalist video agency into ARDENT, the creative partner for the education sector. By focusing solely on learning brands, EdTech and institutions, they built deep category expertise and credibility. Turning away broad commercial work gave them a clear target client, three core programs to offer, and a story about improving future lives of learning.
We repositioned Jordan Design from a broad design and production studio to specialists in global travel retail. By focusing on GTR brands and operators, they own a niche few agencies understand. This shift clarifies their value, refines their client list, and gives them authority in a sector where experience and precision matter most.
We repositioned ThinReel from a generalist video agency to specialists in partnering with other creative and advertising agencies. By focusing on supporting agencies through PitchIn™ as well as production, they’ve built a more defined niche, stronger relationships and a trusted reputation as the behind-the-scenes partner that helps agencies win and deliver great work.
We helped BrandMe narrow their expert focus to F&B brand portfolios. We developed Portfolio Perspective™ - a proprietary framework that helps brand owners see, structure and grow their portfolios strategically. Specialising and productising has given BrandMe a stronger point of difference with refreshed messaging that moves target clients.
So our clients can achieve big things
Global awards
Campaign Global Agency of the Year
D&AD pencil award for branding
Campaign Agency of the Year
National Tech Awards
Prolific North Awards
Greater growth
$1m to $6m revenue lift
18% growth since relaunch
26% increase in average project value
40% increase in sales-qualified leads
Acquisition with high value exit
Glamorous work
Premier League
Asics
Samsung
New Balance
Peugeot
Working with a specialist team
Yep, we’ve earned the battle scars, learned the best strategies, and even won some industry awards along the way.
So if you want the inside view on how to become the obvious choice, here are some past and upcoming talks.
