Your agency’s homepage is horrendous

It’s beautifully designed. It has links to all your other pages. Every possible service is outlined. There are tons of random case studies. Plus every article you ever wrote since 2009. And endless pictures of your team and dog. Oh, and some vague values about how you’re honest, collaborative and not full of bitter hatred towards the world.

But it’s all about you.

“We do this. We believe that. We deliver X, Y and Z.”

• Not a single mention of your target client.

• Nothing about their sector, situation or struggles.

• No buyable solutions to their burning issues.

Just the same claims and agency-waffle as everyone else. Which is doing you a huge disservice.

Because your homepage isn’t just a shiny shop window or boring scrolling brochure.

It’s the first filter for potential clients, and it can work harder.