Define your place [.eiko]and own your space[.eiko]
There are millions of agencies out there. That's why you need a standout positioning that makes you distinctive, and helps you rise above the ranks of generic, generalist and cliché competitiors.
More nuanced than
just [.eiko]'find your niche'[.eiko]
Of course, you might want to specialise by sector or service. But these are business decisions. That's why we explore other ways to position; from your approach to your purpose to your brand personality and more. Because you don't need a hammer looking for a nail.
Using a process,
not a[.eiko]'best guess'[.eiko]
It all starts with Discovery to get under the skin of your agency. Then we take these initial insights into a series of remote Workshops, using Miro for positioning exercises. Then we crystallise your new positioning in an internal deck that everyone can align behind.
Straightforward packages.
Typically for agencies of 5-10 people who need to define their difference faster.
4 weeks estimated delivery.
• Positioning questionnaires
• Current positioning audit
• Competitor analysis
• Recommendations
• 1-3 attendees
• 4 hours max.
• Remote sessions
• Facilitated exercises
• Problem statement
• Proof it matters
• Our core idea
• Manifesto
• Reasons to believe
• What good looks like
Typically for agencies of 11-50 people who need to build a standout brand to align behind.
8 weeks estimated delivery.
• 5-10 x Discovery questionnaires
• Client questionnaires
• Current positioning audit
• Competitor analysis
• Recommendations
• 1-4 attendees
• Up to 4 hours
• Remote sessions
• Facilitated exercises
• Who we are
• Our story so far
• Problem statement
• Proof it matters
• Our core idea
• Manifesto
• Reasons to believe
• What good looks like
Typically for agencies of 50+ people who need a bespoke program of work.
12+ weeks estimated delivery.
• Discovery questionnaires
• Team surveys
• Client questionnaires
• Current positioning audit
• Competitor analysis
• Recommendations
• Remote sessions
• Facilitated exercises
• Who we are
• Our story so far
• Problem statement
• Proof it matters
• Our core idea
• Manifesto
• Reasons to believe
• Our purpose
• Our vision
• Our mission
• Our values
• Internal presentations
• Branded presentations
Positioning agencies
to [.eiko]stand out like this[.eiko]
But can't we just [.eiko]position ourselves?[.eiko]
Possibly, but it's hard to read the label from inside the jar. Sometimes you need external expertise to push you to exciting new places. We don't let you get away with a deck of meaningless buzzwords. You'll leave with a position everyone gets, and the market wants.
FAQ action