Define your place [.eiko]and own your space[.eiko]

There are millions of agencies out there. That's why you need a standout positioning that makes you distinctive, and helps you rise above the ranks of generic, generalist and cliché competitiors.

More nuanced than
just [.eiko]'find your niche'[.eiko]

Of course, you might want to specialise by sector or service. But these are business decisions. That's why we explore other ways to position; from your approach to your purpose to your brand personality and more. Because you don't need a hammer looking for a nail.

Using a process,

not a[.eiko]'best guess'[.eiko]

It all starts with Discovery to get under the skin of your agency. Then we take these initial insights into a series of remote Workshops, using Miro for positioning exercises. Then we crystallise your new positioning in an internal deck that everyone can align behind.

Stronger positioning.
Straightforward packages.
Positioning Essentials

Typically for agencies of 5-10 people who need to define their difference faster.

4 weeks estimated delivery.

• Positioning questionnaires
• Current positioning audit
• Competitor analysis
• Recommendations

• 1-3 attendees
• 4 hours max.
• Remote sessions
• Facilitated exercises

• Problem statement
• Proof it matters
• Our core idea
• Manifesto
• Reasons to believe
• What good looks like

£6,000
Positioning Extra

Typically for agencies of 11-50 people who need to build a standout brand to align behind.

8 weeks estimated delivery.

• 5-10 x Discovery questionnaires
• Client questionnaires
• Current positioning audit
• Competitor analysis
• Recommendations

• 1-4 attendees
• Up to 4 hours
• Remote sessions
• Facilitated exercises

• Who we are
• Our story so far
• Problem statement

• Proof it matters

• Our core idea

• Manifesto

• Reasons to believe

• What good looks like

£9,000
Positioning Elevation

Typically for agencies of 50+ people who need a bespoke program of work.

12+ weeks estimated delivery.

• Discovery questionnaires

• Team surveys
• Client questionnaires
• Current positioning audit
• Competitor analysis
• Recommendations

• Remote sessions
• Facilitated exercises

• Who we are
• Our story so far
• Problem statement

• Proof it matters

• Our core idea

• Manifesto

• Reasons to believe

• Our purpose
• Our vision
• Our mission
• Our values

• Internal presentations
• Branded presentations

£TBC

Positioning agencies
to [.eiko]stand out like this[.eiko]

But can't we just [.eiko]position ourselves?[.eiko]

Possibly, but it's hard to read the label from inside the jar. Sometimes you need external expertise to push you to exciting new places. We don't let you get away with a deck of meaningless buzzwords. You'll leave with a position everyone gets, and the market wants.

"The agency was turning over about $1 million. Now it’s turning over $6 million. And that’s all because our positioning is understood now."
— Kevin Smith @ SmashBrand
Gimme some
FAQ action
Great, but can’t we just skip to the writing bit?
Nope, sorry. Great writing comes from great positioning. Our process has been honed through constant optimisation, conceptual arguments and perpetual coffee binges. It’s a non-negotiable because we know it works.
Can you work alongside this consultant we’ve hired?
Although we’re easy to get along with, too many cooks spoil the positioning broth. You need one clear vision, seen through to execution. So nope, sorry.
Do you do in-person positioning workshops?
We don’t really, sorry. Because we work internationally, we’ve honed our processes to be digital. We think it’s fair that everyone gets the same level of service, regardless of location.
London based, working worldwide. © 2022
Let's go