AGENCY POSITIONING
Define your
new direction
Let’s find your focus and define your edge
The age of everything to everyone is over. We help you narrow your focus and nail your specialism, shifting your agency to become high-value experts in one core area.
The positioning process
You complete discovery questionnaires and upload any relevant documents for us.
We review your current positioning, analysing competitors and identifying what’s holding you back.
01 Discovery
We define the best category to compete in, the right clients to target, and your core offer.
Expect constructive challenge, insider insights and to be pushed to make a bolder positioning move.
02 Workshop
You get a clear one-page positioning document that sets out your strategic shift.
No buzzwords or snazzy statements, just a clear direction scored against our simple 3D Positioning system.
03 One-Pager
You share and discuss the new positioning internally to get team buy-in across the board.
Then we meet to make sure everyone’s aligned that this is the smartest positioning play to stand out and succeed.
04 Decision
Once the new positioning has the green light, we agree the actions to make it happen.
You might want to handle this in-house from here, or it may be that we move into the Offering or Messaging phases.
05 Action
Get clarity on your…
Category:
The precise space you compete in and the type of agency you call yourselves.
Client:
Exactly who you’re targeting, their sector and stage, plus the problems they need to solve.
Services:
The specific service(s) you use to solve client problems, pushing to narrow and name them.
Problem:
The challenges and changes your client is looking to overcome, in detail so it resonates.
Solution:
An overview of your unique solution with IP around a named program, product or process
Outcomes:
What your solution helps clients achieve, spanning commercial to emotional benefits.
So you’re ahead of the moving market
The agency sands are shifting. Traditional categories and models are on borrowed time. Your positioning is the smartest way to take control over your own destiny. Get it right and you can navigate whatever comes next.
