AGENCY OFFERING
Build more buyable offers
It’s time to sell the way clients really buy today
Long lists of services scare clients. They want clearer and more tangible ways to buy from you through products, programs and proprietary systems. Build them to solve their problems and they practically sell themselves.
The offering process
You complete current offer questionnaires and upload any relevant documents for us.
We analyse your current services and offers to identify the gaps and explore some early opportunities.
01 Discovery
We map out new programs, products and processes based on your client’s key problems.
This is a new way of selling and delivering that reduces friction and increases margin, allowing flexibility and upselling beyond.
02 Workshop
We shape and name your core offers and build the structure to deliver them consistently
Then we craft the naming and language that makes each one easier to remember, understand and buy.
03 Creation
04 Validation
You take your new offer to previous clients or new prospects to gauge interest.
Then we meet to refine the offer based on real-world feedback, updating names and language as needed.
Once the offer is right, we deliver an overview deck with all the key details.
This can be used internally in pitches and sales calls, as well as becoming the basis for your new website messaging.
05 Rollout
Leave with clearer…
Products:
Defined deliverables with fixed outcomes. Tangible, scoped, and often one-off.
Programs:
A structured workflow for transformation. More consultative and often modular.
Processes:
The proprietary method, playbook or framework around how you deliver better results.
Naming:
Crafting trademarked brand names for your offers that are memorable and accessible.
Framing:
Outlining the use-case, problem solved, and proof points around your offering.
Language:
Copy that clarifies what it is, how it works, and why it’s valuable for your target clients.
So you’re primed for simpler selling
Endless scoping and exhausting proposals make it harder to win work. Clear and tangible offers are the smarter way to sell. From intro products to end-to-end programs, clients are looking to make decisions digitally, then confirm after.
