Create a client winning offer
Most positioning is guessing. Launch a Pinpoint offer that’s targeted, tangible and tested.
The way clients buy has changed
They don’t want a boring brochure website full of generalist skills and endless lists of services. It makes them do all the hard work, so they leave.
We help you sell what they want
Today’s clients want a clear offer showcasing your specialist skills, proprietary systems, and solutions to their specific problems so you’re easier to buy.
By creating your Pinpoint offer
Pinpoint is a 4-week program to focus your positioning, build a buyable offer, then launch with a persuasive landing page.
Week 1
Define one ICP and core problem
Week 2
Build one offer as their solution
Week 3
Write one clear landing page
Week 4
Learn what works and launch live
Week #1 - Positioning
Define one target ICP and problem
We run a Pinpoint positioning workshop to define one specific target client and core problem to solve. Then we analyse competitors to compare alternatives and make sure the market’s viable.
90-min positioning workshop
Target client type
Core client problem
Competitor analysis
Market analysis
Positioning summary
Week #2 - Offering
Build a core offer as the solution
We run a Pinpoint offering workshop to create and name your new offer. We map out how your offer works, what clients get, and why they need it now as the best solution to their problem.
90-min offering workshop
Product or program offer
Offer content mapping
Key client benefits
Offer naming options
Offer summary
Week #3 - Messaging
Write a persuasive Pinpoint page
We write your Pinpoint landing page to win over prospects with your new offer. Then we wireframe it so it’s structured to tell the right story, and ready to go into design and development.
Headline options
Client-led narrative
Offer outline copy
Credibility and CTA
Copy wireframe
1 x Round of amends
Week #4 - Launching
Learn what lands then launch it
You gather early feedback on you new offer with clients, leads or peers, then we refine the page to reflect this research. Once we’re all agreed that it’ll land, you launch your offer live with real prospects.
Feedback survey
Feedback collation
1 x Round of amends
Targeted landing page
Tested new offer
Launch and GTM support
Why Pinpoint
Too many positioning projects fail on decisions, assumptions and subjectivity. You end up wasting months and money on a move that doesn’t land.
Targeted
Strip away the distractions and sell what you do best, without messy services or scope creep.
Tangible
Launch with a live landing page and sales offer, not just another dull deck that never sees daylight.
Tested
Test the market reaction with real people to learn what works and avoid expensive mistakes.
The Pinpoint
program
4 week program from workshop to launch
Targeted ICP and problem positioning
Buyable offer with your IP solution
Lo-fi landing page wireframe
Client-focused copy primed to convert
Launch and GTM support
Working with all shapes and sizes of agency
Making each one the obvious choice
We helped Small Films evolve from a generalist video agency into ARDENT, the creative partner for the education sector. By focusing solely on learning brands, EdTech and institutions, they built deep category expertise and credibility. Turning away broad commercial work gave them a clear target client, three core programs to offer, and a story about improving future lives of learning.
We repositioned Jordan Design from a broad design and production studio to specialists in global travel retail. By focusing on GTR brands and operators, they own a niche few agencies understand. This shift clarifies their value, refines their client list, and gives them authority in a sector where experience and precision matter most.
We repositioned ThinReel from a generalist video agency to specialists in partnering with other creative and advertising agencies. By focusing on supporting agencies through PitchIn™ as well as production, they’ve built a more defined niche, stronger relationships and a trusted reputation as the behind-the-scenes partner that helps agencies win and deliver great work.
We helped BrandMe narrow their expert focus to F&B brand portfolios. We developed Portfolio Perspective™ - a proprietary framework that helps brand owners see, structure and grow their portfolios strategically. Specialising and productising has given BrandMe a stronger point of difference with refreshed messaging that moves target clients.
FAQs
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It’s a fast, focused way to test a new positioning and offer in-market. Instead of endless decks and theory, you leave with a validated idea, live landing page and launch campaign assets.
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Agencies and consultancies who want to validate a new proposition, product or niche before fully repositioning or rebranding. Ideal if you’re sitting on an idea but not sure if it’ll actually work.
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Pinpoint is lean and time-bound. We focus on one client, one offer, and one landing page. It’s designed to move quickly, validate demand and build momentum, not rebuild your entire agency.
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A complete go-to-market kit: your live landing page, client-focused messaging, launch campaign content and a clear route to winning clients. Either use as a campaign or test as your new agency positioning.
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You can run your landing page as a new-business campaign to see what works with clients. And if you think it’s a winner, you can use it as your agency’s overall positioning - knowing it’s validated by the market.
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Nope, only call recordings will be AI. Everything else is guided, written and designed by real people with years of expertise in agency positioning, offering and messaging.
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We’ll work with your designers and developers to make sure the Pinpoint page has the right structure and styling. If you want us to handle it, we can for an additional fee.
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The main metric to measure is page conversions; people taking the action we’ve outlined for them. Once they’ve enquired or completed a form, it’s down to you to qualify and convert them into deals.
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Every campaign is a chance to learn what works and what doesn’t. Even if Pinpoint doesn’t generate leads or sales, you’ve discovered a dead-end to avoid - saving you endless months and an expensive waste of money.
Helping our clients achieve big things
Global awards
Campaign Global Agency of the Year
D&AD pencil award for branding
Campaign Agency of the Year
National Tech Awards
Prolific North Awards
Greater growth
$1m to $6m revenue lift
18% growth since relaunch
26% increase in average project value
40% increase in sales-qualified leads
Acquisition with high value exit
Glamorous work
Premier League
Asics
Samsung
New Balance
Peugeot
The specialists in doing this stuff
Yep, we’ve earned the battle scars, learned the best strategies, and even won some industry awards along the way.
So if you want the inside view on how to become the obvious choice, here are some past and upcoming talks.
