A new cycling and multi-art festival, looking to attract both first-timers and fast-pacers to enjoy the ride. With the huge rise in casual cycling over the lockdowns, Velio were looking to bring together the party fun of a festival with the enjoyment of life on two wheels.

The Velio brand needed to feel inclusive, to welcome in the wobbly hobbyist riders as well as the hardcore Lycra lot. It had to work for families, friends and festival hedonists. And for those with their feet firmly on the ground, Velio needed to offer a fun-packed experience of food, music and entertainment.