Once your positioning and messaging are nailed, you need to tell the world, not just update your website. This takes a consistent comms campaign, repeatedly banging the drum for what you believe in – shifting people's perceptions so you're noticed, known, and chosen.
Most comms campaigns fail because there's no overarching strategy or structure. It starts with energy and enthusiasm but stalls when things get busy. The content becomes inconsistent and the momentum is lost. Eventually everyone gets exhausted and the comms stop. Not this time.
First we audit your comms to see what assets and channels are working. Then we work through a set of comms strategy exercises to map the audience, messages, channels and more. And after all this, you get a clear comms strategy and campaign that either you can execute, or we can make happen.
Without the complication.
Typically for agencies of 5-10 people who need a comms strategy and frameworks to use.
4 weeks estimated delivery.
• 3 x Discovery questionnaires
• Current positioning audit
• Competitor analysis
• Recommendations
• 1-3 attendees
• Up to 4 hours
• Remote sessions
• Facilitated exercises
• Comms strategy
• Comms calendar framework
• Production framework
• 2 hour remote onboarding session
Typically for agencies of 11-50 people who need a comms strategy and calendar.
6 weeks estimated delivery.
• 3 x Discovery questionnaires
• Current positioning audit
• Competitor analysis
• Recommendations
• 1-3 attendees
• Up to 4 hours
• Remote sessions
• Facilitated exercises
• Comms strategy
• 6-month comms calendar
• Topics and title generation
• Production schedules
• KPIs and metrics dashboard
• Action plan and timeline
Typically for agencies of 50+ people who also need comms campaign delivery.
8+ weeks estimated delivery.
• 3 x Discovery questionnaires
• Current positioning audit
• Competitor analysis
• Recommendations
• 1-3 attendees
• Up to 4 hours
• Remote sessions
• Facilitated exercises
• Comms strategy
• 6-month comms calendar
• Topics and title generation
• Production schedules
• KPIs and metrics dashboard
• Action plan and timeline
• Content writing
• Content creation
• Social media management
• Campaign delivery
• Optimisation and reporting
It's a great start, but the market isn't constantly checking your site. That's why you need a strategic and consistent comms campaign to spread the word. Because all the brilliant work you've done is pointless if it ends up ignored.
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