M&C Saatchi Performance
The Big Question
How do you evolve without losing your unique heritage?
As part of the mammoth M&C Saatchi Group, MCSP were beginning to lose their identity and become one of a dozen performance marketing agencies. They needed a narrative that blended their rich history with the ever-changing marketing landscape.
The Big Idea
Performance marketing with mobile DNA.
With two decades at the forefront of mobile, we wanted to lean into their experience and expertise. That, combined with their cutting-edge performance prowess, made them a no-brainer agency in a mobile-centric world.
The Big Impact
Creating a consensus with global stakeholders
By aligning five core stakeholders across multiple continents around one core idea, we gave MCSP the foundation they needed to communicate a compelling narrative both internally and externally.