Radish Lab
Radish Lab give a shit about the world, working exclusively with social change organisations. But their old positioning and messaging didn't reflect this fully, underplaying the value of the work they do championing the changemakers.
The new positioning concept unifies their commitment to social justice with their broad thinking and expert design. The three-part central message works in layers, with macro at the top and micro at the bottom - mirroring the depth of delivery they bring to clients.
The new positioning and messaging isn't all about Radish Lab, but how they empower their clients to change the world. There's authenticity and humanity throughout their new messaging, designed to speak to their prospects in a language they resonate with.